By Megha Sharma If you have ever been targeted by an ad which wasn’t relevant to you, that’s telling of the need of user segmentation. It doesn’t just put customer cohorts of positive correlations or negative correlations together, it optimises the data on behaviour of customers. What is User Segmentation? User Segmentation is the…

Written by Megha Sharma Our lives were radically shifted online last year. From the day respective lockdowns were imposed across the countries, we took to the screens. With changing consumer behaviour in some industries like healthcare and med-tech blossomed, others like travel and aviation suffered. …

Written by Megha Sharma Digital Marketing Campaigns have become the new pair of white sneakers, everyone has one. There are the ones which are executed well and then, there are the ones which are just made. As a consequence some succeed, and others fail. If you want to learn about…

Written by Abhijat Shukla Businesses should stitch together data — regardless of its source — to unlock value from it. That means investing in an infrastructure that provides a fortified, compliant, and an automated data pipeline. So, where should one start? The answer lies in putting together a well-thought data…

Written by Anisha Ajmani Despite being a young, 4-year old car-sharing startup, Udrive leverages trip and location data to inform its Customer Acquisition strategies. In this ‘data is the new oil’ age, collecting and analyzing data has become an unspoken mandate for all companies, big or small. …

Written by Ushma Kapadia Further to our analysis of ‘Study from Facebook’, a recent development caught our eye — Facebook launched what it refers to as a ‘market research app’ — Facebook Viewpoints. At this stage, it sounds pretty much an extension of Facebook’s June 2019 launch of Study from…

Written by Anisha Ajmani A start-up journey is no less than a roller coaster ride, replete with ups and downs and unexpected turns. Getting data science and analytics right can smoothen the ride. Most start-up founders know that data science can enable significant business wins. …

Written by Anisha Ajmani A key turning point in a startup’s Analytics journey is when it has a data pipeline in place, but lacks processes for reproducible analysis, scaling up models and performing experiments. …

Written By Umar Amin Not all start-ups that accumulate data, end up leveraging it to its full strength. Despite a glut of data available through 3rd party tools like Google Analytics; most start-ups waste effort on collecting, organizing, storing it. In sum, start-ups could end up being information-rich, yet insights-poor. …